Full Title Strategic Management

Short Title Strategic Management

Code QLTY09037
Level 09
Credit 05

Author Curran, Paul
Department Mech. and Electronic Eng.

Subject Area Quality
Attendence N/A%
Fee

Description
In this module the student will acquire a comprehensive knowledge of strategy making, strategy transformation and implementation, learn how to recognise corporate structures and how to influence decision making in the hierarchy.

Indicative Syllabus
1. The Strategic Management Process: An Overview Forming a strategic vision, the concept of strategy, and why crafting and implementing strategy are tasks for the whole management team. Analysis and review of relevant case study.

2. The Three Strategy-Making Tasks: Developing a Strategic Vision, Setting Objectives, and Crafting a Strategy Explains differences between business mission and strategic vision, stretch objectives, concept of strategy, levels of strategy-making, and factors that shape strategy. Analysis and review of relevant case study.

3. Industry and Competitive Analysis A showcase for the analytic tools of external situation analysis. Demonstrates the importance of matching strategy to market and competitive conditions. Analysis and review of relevant case study.

4. Evaluating Company Resources and Competitive Capabilities Various types of competitive assets, evaluating resource strengths and weaknesses, and leveraging competencies and capabilities into competitive advantage. Demonstrates the importance of matching strategy to company resources and capabilities. Analysis and review of relevant case study.

5. Strategy and Competitive Advantage Using cooperative strategies to build competitive advantage; highlights the importance of resource-based competitive advantages. Analysis and review of relevant case study.

6. Matching Strategy To A Company's Situation Competing in high-velocity industry situations where rapid-fire technological change, short product life-cycles, frequent moves by competitors, and rapidly evolving customer requirements dominate the marketplace. Analysis and review of relevant case study.


Learning Outcomes
On completion of this module the learner will/should be able to
  1.  think strategically about a company, its present business position, its long-term direction, its resources and competitive capabilities, the calibre of its strategy, and its opportunities for gaining sustainable competitive advantage.

  2.  craft business strategy, reason carefully about strategic options, use what-if analysis to evaluate action alternatives, and make sound strategic decisions.

  3. Demonstrate why the different parts of a business need to be managed in strategic harmony for the organization to operate in winning fashion.

  4. have stronger powers of managerial judgment, be able to assess business risk, and improved ability to make sound business decisions and achieve effective outcomes.

  5. appreciate how  ethical principles, core values, and socially responsible management practices matter greatly in the conduct of a company’s business.


Assessment Strategies
Continuous Assessment

Written assignments/ case studies 60%

Final Examination

One two hour written examination 40%

Indicative Practicals/Projects

Case Studies - HBR an ECCH or from assigned text book.

Module Dependencies
Pre Requisite Modules
None
Co Requisite Modules
None
Incompatible Modules
None

Coursework Assessment Breakdown %
Course Work / Continuous Assessment 60 %
End of Semester / Year Formal Examination 40 %

Coursework Assessment Breakdown

Description Outcome Assessed % of Total Assessment Week
Continuous Assessment Case Study Continuous Assessment Written Assignments, case studies and presentations 1,2,3,4,5 60 OnGoing


End Exam Assessment Breakdown

Description Outcome Assessed % of Total Assessment Week
Final Exam Final Exam 1,2,3,4,5 40 End of Term


Distance Learning Mode Workload

Type Location Description Hours Frequency Avg Weekly Workload

Total Average Weekly Learner Workload 0.00 Hours

Part Time Mode Workload

Type Location Description Hours Frequency Avg Weekly Workload
Lecture Not Specified Lecture 2 Weekly 2.00
Tutorial Not Specified Tutorial 1 Weekly 1.00

Total Average Weekly Learner Workload 3.00 Hours

Full Time Mode Workload

Type Location Description Hours Frequency Avg Weekly Workload
Lecture Not Specified Lecture 3 Weekly 3.00

Total Average Weekly Learner Workload 3.00 Hours

Online Learning Mode Workload

Type Location Description Hours Frequency Avg Weekly Workload

Total Average Weekly Learner Workload 0.00 Hours

Resources
Book Resources
Authors

Title

Publishers

Year

Thompson, Peteraf, Gamble, Strickland

Crafting and Executing Strategy: Concepts and Cases 18 th (Global) Edition

McGraw Hill

2012

Fred Luthans,
Jonathan Doh

International Management: Culture, Strategy, and Behavior, 8th Edition

McGraw Hill

2012
















































Other Resources
None
Url Resources
Additional Info