Full Title Business Strategy 2

Short Title Bus Strategy 2

Code MGMT08027
Level 08
Credit 05

Author McWeeney, Paul
Department Business

Subject Area Management
Attendence N/A%

The aim for this module will be to build upon the theory introduced in business strategy 1 and further develop the learner's appreciation of strategic thinking and application. The objective will be to place the learner at the forefront of strategic thought that shapes behaviour in the modern organisation. This module will provide a detailed, comprehensive and in-depth treatment of strategy, covering key questions about contemporary organisations operating in both the private and public sector.

Such an approach will enable the learner derive maximum added value from the teaching and learning of strategy through the provision of key concepts and analytical frameworks. This pedagogical process will encourage development of critical appraisal skills as the learner develops an integrated view of the organisation and the existing environment in which it operates. It will explore how organisations add value to their assets through the effective implementation of appropriate strategy and investigate the shifting economic fortunes of global organisations in recent years, the rise of developing economies and the rapid change in technologies and other forms of new media.

Indicative Syllabus
1. Developing Business-Level Strategy
  • Strategic business units
  • Generic competitive approaches
  • Cost leadership
  • Differentiation
  • Focus
  • The 'Stuck in the middle' fallacy
  • The strategy clock
  • Interactive strategies

2. Corporate Strategy and Diversification
  • Strategies for direction - growth, stability and retrenchment
  • Diversification drivers and vertical integration
  • Astute corporate parenting and nurturing component businesses
  • Critical reflection - case studies and examples

3. Mergers & Acquisitions and Strategic Alliances
  • Strategies for crafting a competitive advantage
  • Growth through Organic development
  • The Merger and Acquisition process
  • Developing successful strategic alliances
  • Comparing the various approaches

4. Entrepreneurial and Innovation Strategy
  • Entrepreneurial behaviour - imagination, ideas, invention, innovation and learning
  • Innovation dilemmas - push v pull, product v process, open v closed, tech. v model
  • Diffusion of an innovation - pace, the S-curve, first mover or fast follower to market?
  • Social entrepreneurship and enterprise - theory and practice

5. Leading Strategic Change - Strategies for 'Changing the Game'
  • Importance of leadership to strategic change - roles and styles
  • Developing an internal change management programme
  • Levers for and types of strategic change - 'Who wants change' and 'Who wants to change'…difference between 'wanting change' and 'being prepared to change'
  • Prescriptive/emergent approaches to change management in organisations

6. Developing and Evaluating Selected Strategies
  • Organisational performance measures and analysis
  • Acceptability and feasibility of plan
  • Deliberate formal and 'emergent strategy' development
  • Strategy development in different contexts

7. Ethics, Corporate Social Responsibility, Environmental Sustainability and Strategy
  • What we mean by ethical standards in business? Impact upon strategic task design
  • Drivers of bad practice and unethical business behaviour in the modern organisation
  • The business case for social responsibility and environmentally sustainable practice
  • Green strategy: stakeholders and organisational purpose

Learning Outcomes
On completion of this module the learner will/should be able to
  1. Comprehend business-level, corporate and diversification strategies through case studies and real-life illustrations

  2. Provide comprehensive coverage of the directional growth strategies including organic development, mergers & acquisitions and strategic alliances

  3. Explore evaluative, control and implementation approaches in the main areas of strategic management and the decision-making process and how they assist organisations add value to their assets through the development of effective strategy

  4. Appreciate the significance of core areas like corporate governance, ethical behaviour, social responsibility and green sustainability

  5. Investigate both rational and creative approaches to maintaining an entrepreneurial and innovative culture through the development of effective programmes

Assessment Strategies
Terminal examination at end of semester

Project - audit, case study, report or presentation

Assessment Facilitites

Module Dependencies
Pre Requisite Modules
Co Requisite Modules
Incompatible Modules

Coursework Assessment Breakdown %
Course Work / Continuous Assessment 30 %
End of Semester / Year Formal Examination 70 %

Coursework Assessment Breakdown

Description Outcome Assessed % of Total Assessment Week
Continuous Assessment 1 1,2,3 20 Week 7
Continuous Assessment 2 1,2,3,4,5 10 OnGoing

End Exam Assessment Breakdown

Description Outcome Assessed % of Total Assessment Week
Final Exam 1,2,3,4,5 70 End of Semester

Distance Learning Mode Workload

Type Location Description Hours Frequency Avg Weekly Workload

Total Average Weekly Learner Workload 0.00 Hours

Part Time Mode Workload

Type Location Description Hours Frequency Avg Weekly Workload

Total Average Weekly Learner Workload 0.00 Hours

Full Time Mode Workload

Type Location Description Hours Frequency Avg Weekly Workload
Lecture Lecture Theatre Teaching and Classwork 3 Weekly 3.00
Tutorial Flat Classroom Teamwork and Independent Learning 2 Weekly 2.00

Total Average Weekly Learner Workload 5.00 Hours

Online Learning Mode Workload

Type Location Description Hours Frequency Avg Weekly Workload

Total Average Weekly Learner Workload 0.00 Hours

Book Resources
All forthcoming texts and relevant material to be updated on a regular basis by member of staff responsible
Other Resources
Visiting practitioners from industry

Fieldtrip to local business community

Conference attendance
Url Resources
Emerald, Factfinder, Infotrac Onefile and Science Direct

Academy of Management Review


Business Horizons

Californian Management Review

Corporate Responsibility Journal

Harvard Business Review

Journal of Change Management

Long Range Planning

Management Decision

MIT Sloan Management Review

Strategic Management Journal

Financial Times Archives

Sunday Business Post Archives
Additional Info

ISBN BookList

Book Cover Book Details
Gerry Johnson 2014 Exploring Strategy: Text & Cases Not Avail
ISBN-10 1292002549 ISBN-13 9781292002545
Richard Lynch 2015 Strategic Mangement Pearson Education Limited
ISBN-10 1292064668 ISBN-13 9781292064666
Concepts in Strategic Management and Business Policy, Global Edition Pearson Education Limited
ISBN-10 1292056576 ISBN-13 9781292056579
Mary A. Coulter 2012 Strategic Management in Action (6th Edition) Prentice Hall
ISBN-10 0132620677 ISBN-13 9780132620673
James Cunningham 2012 Strategy and Strategists Oxford University Press
ISBN-10 0199219710 ISBN-13 9780199219711
Strategic Management:Concepts and Cases, Global Edition Pearson Education Limited
ISBN-10 1292016892 ISBN-13 9781292016894
Robert M. Grant 2012 Foundations of Strategy Wiley
ISBN-10 0470971274 ISBN-13 9780470971277
Anthony Henry 2011 Understanding Strategic Management Oxford University Press
ISBN-10 0199581614 ISBN-13 9780199581610
Essentials of Strategic Management Pearson Education Limited
ISBN-10 1292020903 ISBN-13 9781292020907
Gerry Johnson 2014 Fundamentals of Strategy Pearson Education Limited
ISBN-10 129201721X ISBN-13 9781292017211
Joseph Lanpel 2014 Strategy Process: Concepts, Contexts, Cases, 5th edition Trans-Atlantic Publications
ISBN-10 027371628X ISBN-13 9780273716280
Crafting and Executing Strategy: The Quest for Competitive Advantage McGraw Hill Higher Education
ISBN-10 007713723X ISBN-13 9780077137236
Michael A. Hitt 2014 Strategic Management: Competitiveness and Globalization- Concepts and Cases, 11th Edition South-Western College Pub
ISBN-10 1285425170 ISBN-13 9781285425177
Gregory Dess 2013 Strategic Management: Creating Competitive Advantages McGraw-Hill Education
ISBN-10 0077636082 ISBN-13 9780077636081