Full Title Business Strategy 1

Short Title Bus Strategy 1

Code MGMT08026
Level 08
Credit 05

Author McWeeney, Paul
Department Business

Subject Area Management
Attendence N/A%

The objective will be to provide an introductory, comprehensive and leading edge treatment of strategy, covering key questions about contemporary organisations operating in both the private and public sector. The learner will be positioned at the vanguard of strategic thinking that shapes practice in the modern organisation. The aim will be to enable the learner derive maximum value from the teaching and learning of strategy through the provision of key concepts and analytical frameworks.

This pedagogical path will stimulate critical appraisal skills as the learner constructs an integrated strategic view of the organisation and the immediate operating environment. This module will examine how strategy may allow organisations increase the value of their assets through the development of effective strategy and explore the shifting economic fortunes of organisations around the world in recent times, the rise of the developing economies and the rapid change in technologies and other forms of new media.

Indicative Syllabus
1. Concepts of Strategy
  • Introduction to strategy and a theoretical review
  • The exploring Strategy model
  • Strategy at work - 'Doing' strategy and strategy in practice

2. Analysing the Strategic Environment and Industry Sector
  • PESTLE analysis and scenario planning
  • Competitive forces and M.E. Porter's framework
  • Industry structure, strategic groups and 'Blue Ocean' thinking

3. Strategic Capabilities
  • Resources and competences
  • 'VRIO' capabilities as a basis for competitive advantage
  • Benchmarking and the value chain

4. Strategic Purpose - Charting the Direction
  • Prescriptive purpose through objectives, mission, vision and values
  • Corporate governance and stakeholder expectations
  • Corporate social responsibility, ethical behaviour and environmental sustainability

5. Organisational Culture/Subculture and linkages to Strategy
  • Definition and importance of organisational culture
  • Culture creation and crafting a strategy
  • 'Strategic drift' and transformational change

Learning Outcomes
On completion of this module the learner will/should be able to
  1. Appreciate the significance of the key concepts associated with strategy and strategic intent within the modern organisation

  2. Differentiate between the various frameworks required to gain an understanding of the external environment and non-market aspects of the environment

  3. Demonstrate how analytical models are used to evaluate an organisation's resources, capabilities and core competences

  4. Critically analyse the importance of governance, social responsibility and good corporate citizenship in the modern business organisation

  5. Discuss the strategic importance of an organisation's culture/subcultures.

Assessment Strategies
Terminal examination at the end of semester

Project - audit, case study or report

Assessment Facilitites

Module Dependencies
Pre Requisite Modules
Co Requisite Modules
Incompatible Modules

Coursework Assessment Breakdown %
Course Work / Continuous Assessment 30 %
End of Semester / Year Formal Examination 70 %

Coursework Assessment Breakdown

Description Outcome Assessed % of Total Assessment Week
Continuous Assessment 1 1,2,3 20 Week 7
Continuous Assessment 2 1,2,3,4,5 10 OnGoing

End Exam Assessment Breakdown

Description Outcome Assessed % of Total Assessment Week
Final Exam 1,2,3,4,5 70 End of Semester

Distance Learning Mode Workload

Type Location Description Hours Frequency Avg Weekly Workload

Total Average Weekly Learner Workload 0.00 Hours

Part Time Mode Workload

Type Location Description Hours Frequency Avg Weekly Workload

Total Average Weekly Learner Workload 0.00 Hours

Full Time Mode Workload

Type Location Description Hours Frequency Avg Weekly Workload
Lecture Lecture Theatre Teaching and Classwork 3 Weekly 3.00
Tutorial Flat Classroom Teamwork and Independent Learning 2 Weekly 2.00

Total Average Weekly Learner Workload 5.00 Hours

Online Learning Mode Workload

Type Location Description Hours Frequency Avg Weekly Workload

Total Average Weekly Learner Workload 0.00 Hours

Book Resources
All forthcoming texts and new material is to be updated regularly by academic staff responsible
Other Resources
Visiting practitioners from industry

Fieldtrip to local business community

Conference attendance e.g Web Summit 2015
Url Resources
Emerald, Factfinder, Infotrac Onefile and Science Direct

Academy of Management Review


Business Horizons

Californian Management Review

Corporate Responsibility Journal

Harvard Business Review

Journal of Change Management

Long Range Planning

Management Decision

MIT Sloan Management Review

Strategic Management Journal

Financial Times Archives

Sunday Business Post Archives

Additional Info

ISBN BookList

Book Cover Book Details
Gerry Johnson 2014 Exploring Strategy: Text & Cases Not Avail
ISBN-10 1292002549 ISBN-13 9781292002545
Richard Lynch 2015 Strategic Mangement Pearson Education Limited
ISBN-10 1292064668 ISBN-13 9781292064666
Concepts in Strategic Management and Business Policy, Global Edition Pearson Education Limited
ISBN-10 1292056576 ISBN-13 9781292056579
Mary A. Coulter 2012 Strategic Management in Action (6th Edition) Prentice Hall
ISBN-10 0132620677 ISBN-13 9780132620673
James Cunningham 2012 Strategy and Strategists Oxford University Press
ISBN-10 0199219710 ISBN-13 9780199219711
Strategic Management:Concepts and Cases, Global Edition Pearson Education Limited
ISBN-10 1292016892 ISBN-13 9781292016894
Robert M. Grant 2012 Foundations of Strategy Wiley
ISBN-10 0470971274 ISBN-13 9780470971277
Anthony Henry 2011 Understanding Strategic Management Oxford University Press
ISBN-10 0199581614 ISBN-13 9780199581610
Essentials of Strategic Management Pearson Education Limited
ISBN-10 1292020903 ISBN-13 9781292020907
Gerry Johnson 2014 Fundamentals of Strategy Pearson Education Limited
ISBN-10 129201721X ISBN-13 9781292017211
Joseph Lanpel 2014 Strategy Process: Concepts, Contexts, Cases, 5th edition Trans-Atlantic Publications
ISBN-10 027371628X ISBN-13 9780273716280
Crafting and Executing Strategy: The Quest for Competitive Advantage McGraw Hill Higher Education
ISBN-10 007713723X ISBN-13 9780077137236
Michael E. Porter 1998 Competitive Strategy: Techniques for Analyzing Industries and Competitors Free Press
ISBN-10 0684841487 ISBN-13 9780684841489
Robert A. G. Monks 2011 Corporate Governance 15e
ISBN-10 0470972599 ISBN-13 9780470972595
Michael A. Hitt 2014 Strategic Management: Competitiveness and Globalization- Concepts and Cases, 11th Edition South-Western College Pub
ISBN-10 1285425170 ISBN-13 9781285425177
Strategic Management: Concepts Pearson Education Limited
ISBN-10 1292016809 ISBN-13 9781292016801
Gregory Dess 2013 Strategic Management: Creating Competitive Advantages McGraw-Hill Education
ISBN-10 0077636082 ISBN-13 9780077636081