Full Title Digital Creative Design for Business

Short Title Digital Creative Design

Code DSGN08053
Level 08
Credit 05

Author O'Connor, Siobhain
Department Business

Subject Area Design
Attendence N/A%
Fee

Description
This module will enable learners to develop skills in the area of digital creative design for business. This will include using Industry Standard Applications and templates. The skills being developed will have crossover benefits for the delivery of electronic and print media.

Indicative Syllabus
Multimedia Content Development - Develop techniques to create and modify images, toolbox and palettes, masks and channels, layers, special effects with filters, 3D Animation, contrast with levels and curves, resolution, image size, the histogram, creating atmosphere, storyboards, producing and printing consistent colour using Industry Standard Application

Design Usability - Fundamentals of document design (balance, positive and negative space), typography, differentiate between bitmap and victor graphics, utilize colour, swatches and gradients, RGB, CMYK, storyboards, import and export files, and adjust print settings.

Web Page Creation - webpage creation, design principles (balance, positive and negative space),etc, critique various web interfaces. Plan website using storyboard, create and apply basic CSS, process of testing and uploading a site and hosting a site, evaluate the importance of site maintenance, SEO, Google Ad words etc, using Industry Standard Applications or templates etc.

Learning Outcomes
On completion of this module the learner will/should be able to
  1. Develop techniques to create sophisticated images in a flexible fashion, with more control over the quality and impact of the final image

  2. Apply the principles of desgin to projects

  3. Demonstrate fundamental concepts in web design & apply these to the development of a website

  4. Describe web site hosting features & types of hosting offered by companies


Assessment Strategies
100% Continually Assessed

Assessment Facilitites
Computer Lab with Adobe Software

Module Dependencies
Pre Requisite Modules
None
Co Requisite Modules
None
Incompatible Modules
None

Coursework Assessment Breakdown %
Course Work / Continuous Assessment 100 %

Coursework Assessment Breakdown

Description Outcome Assessed % of Total Assessment Week
Practical Evaluation Assessment - Repair/Manipulate and Selections 1 20 Week 6
Create a Poster/Advertisement 1,2 35 Week 8
Create a Website 2,3,4 45 End of Semester


End Exam Assessment Breakdown

Description Outcome Assessed % of Total Assessment Week


Distance Learning Mode Workload

Type Location Description Hours Frequency Avg Weekly Workload

Total Average Weekly Learner Workload 0.00 Hours

Part Time Mode Workload

Type Location Description Hours Frequency Avg Weekly Workload

Total Average Weekly Learner Workload 0.00 Hours

Full Time Mode Workload

Type Location Description Hours Frequency Avg Weekly Workload
Laboratory Practical Computer Laboratory Practical 2 Weekly 2.00
Lecture Tiered Classroom Lecture 1 Weekly 1.00
Independent Learning Not Specified Independent Learning 3 Weekly 3.00

Total Average Weekly Learner Workload 3.00 Hours

Online Learning Mode Workload

Type Location Description Hours Frequency Avg Weekly Workload

Total Average Weekly Learner Workload 0.00 Hours

Resources
Book Resources
Adobe Photoshop, CS6, Classroom in a Book, Adobe Creative Team, Adobe Press 2010

Adobe InDeisgn, CS6, Classroom in a Book, Adobe Creative Team, Adobe Press 2010
Other Resources
Lab with Adobe Software

Colour Printer

Scanner
Url Resources
Additional Info

ISBN BookList

Book Cover Book Details
Sandee Adobe Creative Team 2001 Adobe Photoshop 6.0 Classroom in a Book Adobe Press
ISBN-10 0201710161 ISBN-13 9780201710168
Adobe Creative Team 2013 Adobe Dreamweaver CC Classroom in a Book Adobe Press
ISBN-10 0321919416 ISBN-13 9780321919410
Robin Williams 2014 The Non-Designer's Design Book (4th Edition) Peachpit Press
ISBN-10 0133966151 ISBN-13 9780133966152