Full Title Digital and Social Media for Business

Short Title Digital and Social Media

Code DIGT08003
Level 08
Credit 05

Author O'Connor, Siobhain
Department Business

Subject Area Digital
Attendence N/A%
Fee

Description
The aim of the course is to provide students with a practical demonstration of how digital technologies and social media tools are changing business strategies and tactics across different industries. It will also combine digital, online and offline marketing campaigns which are changing the way both customers and businesses communicate with each other.


Indicative Syllabus
Collaboration - create a document workspace, invite others to collaborate, use templates, and evaluate online tools and applications available for businesses to use

Digital Media Content -how to create, produce and distribute visually appealing, easy to navigate and engaging material to promote online and offline; e.g: WordPress, Tumblr, Adobe InDesign, Blurb, Piktochart, Pixlr, Podcasts - Podomatic, YouTube etc

Social Media Marketing - fundamentals of social media, social media marketing to increase your online traffic, Keyword Search and Tools, SEO, Content Optimisation, Social bookmarking, SMART Objectives etc

Digital Marketing - fundamentals of digital marketing, SEO, email marketing, viral marketing, Pay per click marketing, mobile marketing, Online PR etc.

Learning Outcomes
On completion of this module the learner will/should be able to
  1. Demonstrate and critically evaluate the importance of Digital and Social Media tools in business

  2. Devise, construct and publish using online tools and applications as a means of effective communication medium

  3. Measure and analyse visitor traffic to your online presence to continuously develop and improve your digital and social media

  4. Construct a digital and social media strategy plan for a business


Assessment Strategies
100% Continually Assessed


Assessment Facilitites
Computer Lab with Adobe software

Module Dependencies
Pre Requisite Modules
None
Co Requisite Modules
None
Incompatible Modules
None

Coursework Assessment Breakdown %
Course Work / Continuous Assessment 100 %

Coursework Assessment Breakdown

Description Outcome Assessed % of Total Assessment Week
Blog 1,2,3,4 20 Week 6
Online and Offline Digital Content 1,2,3,4 20 Week 11
Digital and Social Media Strategy Plan and Presentation 1,2,3,4 60 End of Semester


End Exam Assessment Breakdown

Description Outcome Assessed % of Total Assessment Week


Distance Learning Mode Workload

Type Location Description Hours Frequency Avg Weekly Workload

Total Average Weekly Learner Workload 0.00 Hours

Part Time Mode Workload

Type Location Description Hours Frequency Avg Weekly Workload

Total Average Weekly Learner Workload 0.00 Hours

Full Time Mode Workload

Type Location Description Hours Frequency Avg Weekly Workload
Laboratory Practical Computer Laboratory Practical 2 Weekly 2.00
Lecture Tiered Classroom Lecture 1 Weekly 1.00
Independent Learning Not Specified Independent Learning 3 Weekly 3.00

Total Average Weekly Learner Workload 3.00 Hours

Online Learning Mode Workload

Type Location Description Hours Frequency Avg Weekly Workload

Total Average Weekly Learner Workload 0.00 Hours

Resources
Book Resources

Other Resources
None
Url Resources
Social Media Examiner Reports - http://www.socialmediaexaminer.com/report/

Commission for Communications Regulation - http://www.comreg.ie/
Additional Info

ISBN BookList

Book Cover Book Details
Jason McDonald Ph.D. 2015 Social Media Marketing Workbook: How to Use Social Media for Business CreateSpace Independent Publishing Platform
ISBN-10 1517380235 ISBN-13 9781517380236
Lon Safko 2012 The Social Media Bible: Tactics, Tools, and Strategies for Business Success Wiley
ISBN-10 1118269748 ISBN-13 9781118269749